Conversion rate from 1.22% to 2.24%. 1,091 orders in 30 days.
- Conversion rate
- 2.24%
- +83%
- Before1.22%After2.24%
- Monthly revenue
- $69K
- 17x
- Before$4KAfter$69K
- Orders, 30 days
- 1,091
Figures from the store's Shopify Analytics. Store name withheld.
A DTC brand on Shopify with steady paid traffic and a product page that was not doing its job. Sessions were there. Orders were not.
- 1Mobile visitors could not see price, reviews and the add to cart button without scrolling.
- 2Shipping costs and delivery times only appeared at checkout, so buyers left there.
- 3Reviews and guarantees sat at the bottom of the page where few people scrolled.
- 4Heavy app scripts made the product page slow on mobile data.
PDP UX
Rebuilt the product page around the buying decision. Price, key benefits, variant picker and add to cart all above the fold on mobile.
Checkout friction
Shipping thresholds and delivery estimates shown on the product page and in the cart, not as a surprise at checkout.
Trust and social proof
Review rating moved next to the title. Guarantee, returns and payment badges placed beside the buy button.
Mobile
Sticky add to cart, thumb-friendly variant selectors and a shorter, scannable page on small screens.
Page speed
Removed unused app code, deferred non-critical scripts and served correctly sized images.
Result
Conversion rate went from 1.22% to 2.24%. Monthly revenue grew from $4K to $69K, with 1,091 orders in the last 30 days measured.
Next case study
€238.4K a month at a 3.44% conversion rate.
Free CRO audit
A free audit of your product page, cart and mobile experience, with the three changes we would make first.